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Our focus this year is on continuity of carer, which means that a pregnant woman sees the same midwife or two midwives throughout her pregnancy journey.
Evidence shows that women want and benefit from seeing the same one or two midwives. Women who received midwife-led continuity of care:
Trust their midwives more and have a better relationship with them
Are less likely to lose their baby
Are less likely to lose their baby before 24 weeks
Are less likely to have a premature baby
East London Maternity Voices is working with the East London Local Maternity System to create a continuity of carer pathway so that more women will benefit from this approach.
Watch this video for an explanation of what better maternity care looks like: